One of the most important parts in the ute buying process is what accessories you are going to add to it. The problem is, with so many models of ute, and so many accessories to choose from it’s hard for a customer to visualise what their ute will end up looking like. Tracta worked with New Zealand’s leading ute accessories company Beaut Utes to develop a 3D virtual ute builder. This allows instant customisation of any new ute via virtual reality goggles at trade shows, in dealerships and on their website. Tracta also created a brand story that talked to the fact that these aren’t mods, they are purpose built to make your ute work harder, smarter and better.