Simmental NZ are a small breed society when compared with the more traditional breeds, but they have a big story to tell. Their marketing efforts needed updating and their story told in a more compelling way. Tracta created a brand, website and creative campaign that celebrated what makes Simmental so special. Simmentals have the best attributes of their Swiss heritage, and after many generations on our land, their own distinctly Kiwi signature. Swiss punctuality, efficiency, frugality and precision mixed with a hard-working, rugged, no-nonsense Kiwi attitude. Simmental’s, like many Kiwi heroes and big silent types, they may not hog the limelight, be the prettiest or fanciest and they aren’t going to give you an eloquent post match interview. But we love them because like all true Kiwi heroes, they’re no nonsense and just get it done.