Bringing beet to the big screen.

New Zealand’s beet specialists, Seed Force, re-wrote the rule book when they introduced beet back into the NZ market. So when they wanted to tell Kiwi farmers that SF Brigadier is NZ’s number 1 fodder beet, they needed something equally disruptive.

Rather than the typical TV ad with a farmer walking in a paddock talking to the camera, we drew on SF Brigadier’s military reference and executed it with military precision. Seed Force to the rescue.