These are Tracta’s champions – a group of highly skilled people with vast agribusiness marketing experience, who care a great deal about what they do. They’re the reason our clients choose us.
Walker 1.0. The original. Despite having Walker 2.0 nipping at his heels, Andy’s personal involvement in farming and horticulture in Hawke’s Bay combined with his 26+ years of experience in advertising, make him an integral part of the Tracta team. His depth of rural understanding is well respected by our clients, and his considerable expertise is always delivered with a healthy dose of pragmatism, humour and in a true, heartland manner. He’s the boss!
Kurt’s got dirt under his nails and meta-tags running through his veins. He grew up on a sheep and beef farm in Hawke’s Bay, later moving to Wellington to obtain a Masters degree in digital marketing – before spending 10 years working in digital marketing and activation in Wellington. Kurt is our General Manager who oversees agency operations and marketing strategies for our clients.
Mark had a dream – to work and live in heartland New Zealand with his family. So after 18 years working for DDB and Saatchi & Saatchi on leading brands including Toyota, VW, Stihl, The Warehouse, Beaurepaires, Watties, Lotto, SKY, Telecom, Westpac, McDonald’s, Cadbury and Mobil, he reckoned it was time. The big smoke’s loss was our gain and he joined us as Creative Director in 2016. His passion for outstanding creative is driven by creating work that generates sales.
Welcome home! After eight years working in media agencies in Wellington and Auckland, heading up accounts for blue-chip New Zealand brands including FMG, BNZ, Fletcher Building and Z Energy, Brooke has returned to her roots in Hawke’s Bay. Brooke knows media inside out and she’s smart; she’s a very strategic thinker, believing that building a solid strategy is at the core of successful communications in a fragmented media environment, and takes great pride in developing this with her Tracta clients.
East Coast for life! Rome grew up on a sheep, beef and cropping farm in Tolaga Bay and this down-to-earth upbringing has translated into a deep passion for food in every sense: growing it, cooking it, eating it, and creating insightful and compelling campaigns for our primary sector clients. With 25 years marcomms experience, Rome brings an in-depth understanding of the consumer end of the food chain to Tracta, which is where her real passion lies.
Digital Media Strategist
Iain’s a Feilding boy so it’s no surprise that he’s spent the last 10 years at Tracta as an agri-media specialist. He’s our Digital Strategist and enjoys incorporating new data, analytics and optimisation technologies into a robust media planning approach – the right message, to the right person, at the right time, in the right place. Iain’s a walking digital encyclopaedia.
You can take the girl out of the country, but not the country out of the girl. So it’s little wonder Becs found her way back to her Wairarapa sheep and beef farming roots with a role as Account Director at Tracta. Her deep understanding of rural New Zealand, combined with a degree in marketing and media studies from Victoria University, makes her a valuable asset to her clients: John Deere, Farmside and Vodafone.
Senior Account Manager
While Nat’s technically a city girI, she does hail from its rural edge – West Auckland. While that might be pushing her ag creds just a bit, there’s no denying her marketing and advertising rep that includes working on the Virgin business in London for three years, managing all of their in-store POS and promos across UK and Ireland. Back in NZ, she got involved with ‘meaty’ clients like Westpac, Vodafone, TVNZ, Farmers, Air New Zealand and most recently Spark through agencies including Republic, DDB/TRACK and then Colenso. Welcome to the real heartland Nat!
Senior Account Manager
When it comes to his career, Ryan’s very single-minded – it’s ag all the way! He took his first job in agriculture at high school and has since worked only within the agriculture and horticulture industries. Prior to starting with Tracta as Account Manager, he worked in sales and marketing for Ovation, gaining a deep understanding of sheep and beef farming and processing, and the complexity of operating internationally and at scale.
Bri is a rare breed – like an Aberdeen-Angus or South Dorset – so we count ourselves very fortunate to have him in our creative mob. He’s been the powerhouse behind much of the agency’s creative output over the last 17 years, producing campaigns that not only look great but also achieve fantastic results for our clients. If we could clone Bri we would, but there’s only one.
Digital Creative Director
Andrew can plant and harvest crops, lamb ewes and make awesome farm gates – oh, and he’s a hugely talented Digital Creative Director to boot! In addition to his farming pedigree growing up on a Dannevirke sheep and cropping farm, he brings 17 years art direction experience in top agencies in London and New Zealand to the Tracta creative team.
Media Planner / Buyer
More exotic than a Limousin or Belgian Blue, Amaury brings a wealth of international media experience to the Tracta media team. From working in London with companies such as TripAdvisor, Yahoo and Sojern across markets like Russia, Eastern and Southern Europe, Israel and Turkey, he arrived in NZ in early 2015 with a wealth of experience in display advertising, rich media, video and mobile. After a stint at Exponential (one of the biggest ad networks out there), he found his way to Tracta where he continues to shine – just like the Hawke’s Bay sun!
She may have spent her university summer holidays working as a stop/go girl for a roading crew, but Jess is way more ‘go’ than ‘stop’! She completed a double degree (Bachelor of Commerce in Marketing and Bachelor of Arts in Asian Studies) at Otago Uni, spent her final semester on an exchange at Exeter University in England, completed an internship with Ciena in London, worked for Rainger & Rolfe in Auckland, then found her way back home to Hawke’s Bay and to Tracta as an Account Manager.
Digital Media Specialist
Need your grape’s pruned or a digital strategy? Jack’s your man. He grew up between Auckland and Hawke’s Bay where he learned the difference between fruiting canes and renewal spurs in his grandfather’s vineyard. He went to uni in windy Wellington then held different digital roles over the years. His family thinks he works in IT, but he prefers to say that he works near technology.
He may come from the land of permafrost, having grown up in Siberia, but Vitaly is hot property indeed! His deep understanding of all things digital is awe-inspiring and a great asset for Tracta and our clients. He discovered a passion for programming at an early age (it was too cold to go outside, obviously), focusing on web development and working as a freelancer for American companies for five years prior to moving to the sunny Hawke’s Bay. Keep applying that sunscreen mate.
Jeff is our international man of mystery. He’s a Pusan (South Korea) native and has lived and worked in Korea, China and now Napier, New Zealand. What isn’t a mystery, however, is his huge talent and the understanding of Asian markets that he brings to the Tracta creative team as a Digital Designer specialising in digital and web design and motion graphics. Jeff’s international experience includes work for blue-chip clients like McDonald’s, Coca-Cola and Triumph.
Kristen’s no stranger to rolling up her sleeves and getting her hands dirty – she grew up on a sheep and beef farm in Dannevirke – and as the newest member of the Tracta creative team, she demonstrates her ‘get stuck in’ attitude every day. Her talent as a Graphic Designer is unquestionable and her thorough understanding of bringing brands to life is demonstrated on every project.
Digital Media Executive
Introducing Walker 2.0. The new generation. His rural credentials come from having lived and worked on a pipfruit orchard; and he’s the son of Andy (Tracta MD). He spent four years studying communications and marketing and with over 3,000 hours on Facebook, he’s armed and ready for his role as Digital Executive.
In a region inundated by out-of-towners seeking the good life, Bianca is a rarity – a Hawke’s Bay girl, born and bred. Also rare is her ability and determination, moving from an Office Manager role at Tracta into her current media role and handling it like the pro she is. With three kids to wrangle, it’s little wonder she’s super-organised and takes everything in her stride with a bloody big smile.
If you think you’d fit with us, drop us a line and attach your CV. Thanks.