These are Tracta’s champions – a group of highly skilled people with vast agribusiness marketing experience, who care a great deal about what they do. They’re the reason our clients choose us.
Walker 1.0. The original. Despite having Walker 2.0 nipping at his heels, Andy’s personal involvement in farming and horticulture in Hawke’s Bay combined with his 26+ years of experience in advertising, make him an integral part of the Tracta team. His depth of rural understanding is well respected by our clients, and his considerable expertise is always delivered with a healthy dose of pragmatism, humour and in a true, heartland manner. He’s the boss!
Mark had a dream – to work and live in heartland New Zealand with his family. So after 18 years working for DDB and Saatchi & Saatchi on leading brands including Toyota, VW, Stihl, The Warehouse, Beaurepaires, Watties, Lotto, SKY, Telecom, Westpac, McDonald’s, Cadbury and Mobil, he reckoned it was time. The big smoke’s loss was our gain and he joined us as Creative Director in 2016. His passion for outstanding creative is driven by creating work that generates sales.
Group Account Director
East Coast for life! Rome grew up on a sheep, beef and cropping farm in Tolaga Bay and this down-to-earth upbringing has translated into a deep passion for food in every sense: growing it, cooking it, eating it, and creating insightful and compelling campaigns for our primary sector clients. With 25 years marcomms experience, Rome brings an in-depth understanding of the consumer end of the food chain to Tracta, which is where her real passion lies.
Welcome home! After eight years working in media agencies in Wellington and Auckland, heading up accounts for blue-chip New Zealand brands including FMG, BNZ, Fletcher Building and Z Energy, Brooke has returned to her roots in Hawke’s Bay. Brooke knows media inside out and she’s smart; she’s a very strategic thinker, believing that building a solid strategy is at the core of successful communications in a fragmented media environment, and takes great pride in developing this with her Tracta clients.
Business Development Director
Having milked more cows than you can shake a stick at, Jason studied digital media at AUT. His first role in agency land as a copywriter was short-lived, but anyone that has had an email from him knows he still carries the torch. Moving into the rural space at Fairfax AgriMedia, it gave him a good understanding of the challenges the primary sector faces. Developing new business relationships is his strength and he enjoys engaging with our clients old and new.
Digital Media Strategist
Iain’s a Feilding boy so it’s no surprise that he’s spent the last 10 years at Tracta as an agri-media specialist. He’s our Digital Strategist and enjoys incorporating new data, analytics and optimisation technologies into a robust media planning approach – the right message, to the right person, at the right time, in the right place. Iain’s a walking digital encyclopaedia.
Digital & Account Director
Kurt’s got dirt under his nails and meta-tags running through his veins. He grew up on a sheep and beef farm in Hawke’s Bay, later moving to Wellington to obtain a Masters degree in digital marketing – before spending 10 years working in digital marketing and activation in Wellington. At Tracta he heads up the John Deere Australasia and Vodafone accounts, along with managing the digital arm of the business, developing digital tools and strategies for our clients.
Media Planner / Buyer
Jo’s a Jill of all trades and master of most. After studying extramurally for a Bachelor of Communication, she’s been working at Tracta for 10 years contributing her considerable talents to our media team, including client management. Jo has great drive and provides the glue in many parts of the agency, simply by being who she is.
Digital Media Executive
Introducing Walker 2.0. The new generation. His rural credentials come from having lived and worked on a pipfruit orchard; and he’s the son of Andy (Tracta MD). He spent four years studying communications and marketing and with over 3,000 hours on Facebook, he’s armed and ready for his role as Digital Executive.
When it comes to his career, Ryan’s very single-minded – it’s ag all the way! He took his first job in agriculture at high school and has since worked only within the agriculture and horticulture industries. Prior to starting with Tracta as Account Manager, he worked in sales and marketing for Ovation, gaining a deep understanding of sheep and beef farming and processing, and the complexity of operating internationally and at scale.
Senior Account Manager
You can take the girl out of the country, but not the country out of the girl. So it’s little wonder Becs found her way back to her Wairarapa sheep and beef farming roots with a role as Senior Account Manager at Tracta. Her deep understanding of rural New Zealand, combined with a degree in marketing and media studies from Victoria University, makes her a valuable asset to her clients: John Deere, Farmside and Vodafone.
She may have spent her university summer holidays working as a stop/go girl for a roading crew, but Jess is way more ‘go’ than ‘stop’! She completed a double degree (Bachelor of Commerce in Marketing and Bachelor of Arts in Asian Studies) at Otago Uni, spent her final semester on an exchange at Exeter University in England, completed an internship with Ciena in London, worked for Rainger & Rolfe in Auckland, then found her way back home to Hawke’s Bay and to Tracta as an Account Manager.
Bri is a rare breed – like an Aberdeen-Angus or South Dorset – so we count ourselves very fortunate to have him in our creative mob. He’s been the powerhouse behind much of the agency’s creative output over the last 17 years, producing campaigns that not only look great but also achieve fantastic results for our clients. If we could clone Bri we would, but there’s only one.
Andrew can plant and harvest crops, lamb ewes and make awesome farm gates – oh, and he’s a hugely talented Art Director to boot! In addition to his farming pedigree growing up on a Dannevirke sheep and cropping farm, he brings 17 years art direction experience in top agencies in London and New Zealand to the Tracta creative team.
He may come from the land of permafrost, having grown up in Siberia, but Vitaly is hot property indeed! His deep understanding of all things digital is awe-inspiring and a great asset for Tracta and our clients. He discovered a passion for programming at an early age (it was too cold to go outside, obviously), focusing on web development and working as a freelancer for American companies for five years prior to moving to the sunny Hawke’s Bay. Keep applying that sunscreen mate.
Jeff is our international man of mystery. He’s a Pusan (South Korea) native and has lived and worked in Korea, China and now Napier, New Zealand. What isn’t a mystery, however, is his huge talent and the understanding of Asian markets that he brings to the Tracta creative team as a Digital Designer specialising in digital and web design and motion graphics. Jeff’s international experience includes work for blue-chip clients like McDonald’s, Coca-Cola and Triumph.
Kristen’s no stranger to rolling up her sleeves and getting her hands dirty – she grew up on a sheep and beef farm in Dannevirke – and as the newest member of the Tracta creative team, she demonstrates her ‘get stuck in’ attitude every day. Her talent as a Graphic Designer is unquestionable and her thorough understanding of bringing brands to life is demonstrated on every project.
If you think you’d fit with us, drop us a line and attach your CV. Thanks.