Tracta. The Heartland Agency.

Agriculture: Print

Farmers are smart business people, so why should advertising that talks to them be any different? We specialise in Agri business and work with some of New Zealand's foremost rural brands to deliver smart, intelligent and insightful work that gets real results.

Hatuma - one of the original, pioneering lime companies in New Zealand wanted to launch their new partnership with Ballance. This was a major move in the New Zealand fertiliser market and marked a turnaround in the way their product - Hatuma Dicalci Phosphate® was being viewed and accepted by New Zealand farmers.
   
  
     
  
   
  
     
  
   
  
     
  
Showing that our reach is truly beyond the Hawke's Bay - here is some work for the John Deere marketing department in Brisbane. The work runs both sides of the Tasman.
   
  
     
  
   
  
     
  
This brand campaign for FMG centered on the positioning of active insurance.It was designed to create a platform for the development of a Risk Management delivery in the business. The creative originated from the 5-8 top claim scenarios and showed what proactive farm management could bring.