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TRACTA. The Heartland Agency

While agencies in the big smoke are wondering how to connect with heartland people, we’re out there walking the talk. DAY IN and DAY OUT. They are our neighbours, our friends, our family. We get the way they think and understand their hard-working Kiwi values. This is the Tracta point of difference.

About us

We’re a group of seasoned advertising professionals who have all done time in the big cities - in New Zealand and around the world. We bring that experience and combine it with local understanding to deliver powerful solutions to businesses that want to really connect with heartland
New Zealand.

What we do
  • Branding
  • Strategic Marketing
  • Web & Social Media
  • Fully Media Accredited
  • Design & Production
  • Integrated
  • Magazine Production
  • Brand campaign
  • Posters and Billboards
  • Press
art_deco_signage Unison rugby

Aimed at young rugby players, Unison required both a comic book with an online call-to-action to engage them through competitions on a micro-site.


art_deco_signage Napier Life Magazine

We have produced the Napier Life Magazine for Napier City Council for over 10 years. From concept, design, photography, illustration, writing, booking advertising space - the whole nine yards. Not to mention the printing!

fmg_insurance_feet FMG

This brand campaign for FMG centered on the positioning of active insurance. It was designed to create a platform for the development of a Risk Management delivery in the business. The creative originated from the 5-8 top claim scenarios and worked around the detail that proactive farm management could bring. A subtle but intelligent communication, has received great success, proven through a number of research projects.

art_deco_signage Deco posters for Napier City Council

This series of posters - which are now also city billboards were recently produced by the agency. The highly acclaimed American Communication Arts Magazine exhibited  this work in September 2010.

John_deere_envy John Deere

Showing that our reach is truly beyond the Hawke's Bay - here is some work for the John Deere marketing department in Brisbane. The work runs both sides of the Tasman.

Part of the revolution of Social media is sharing. Here you will find our various blogs.

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Digital Blog

Find out why Tracta is positioned as an industry thoughtleader.

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Four eyes

Here you'll find musings of Iain, from our media department.  You'll find this informative & witty.

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Creative Blog

Learn what turns us on! This blog is an insight into the types of things that inspire our creative team.