The primary sector is our economic engine. Future generations depend on us extracting more value. That’s why we help agribusiness create smarter brand stories and meaningful customer experiences using truth and trust from producer to consumer.
Making it happen, where it matters
Creating grower envy through a unique loyalty programme
Challenging the status quo with an industry game changer
Tough times call for tough pastures from one tough bastard
Out-teaching customers to out-sell competitors
A brand identity as succulent as the product itself
Reinventing the way we trade livestock
Restoring pasture to its rightful roots
Your Time to Shine
We have a direct line of sight from our heartland to the world. Rural New Zealand is our backyard and we’re privileged to call it home. We embrace it and we understand it. Being heartlanders directly influences the way we think and act, and the values we hold dear.
These are our neighbours. They’re passionate about what they do and they work hard. They don’t shy away from a challenge be it weather, exchange rates, environmental compliance or volatile global markets. They know they’re fortunate to have access to water, fertile soils and great growing conditions. They farm in the footsteps of their parents and grandparents.
These nurturing hands speak of a lifetime of striving for perfection. They belong to hard working rural men and women who balance experience, science, technology and grit to produce the finest product they can. These hands will grasp the opportunities that lie ahead for agribusiness.
These people are visionaries. They see what others don’t. They look at a lamb and see a braised rack on the menu of a Michelin star restaurant in London. They look at a vineyard and see Gold at the Decanter World Wine Awards. They look at a Merino flock and see fine knitwear in Harrods. They dare to dream and then make it happen.
With world food demand predicted to double by 2050, growing middle class palates becoming more refined and an increasing desire for safe, sustainable quality produce, opportunities are everywhere. Amongst the glitz and glamour of prestige brands, small batch food and artisan products touched by human hands have become the new luxury. What New Zealand has, the world wants.
From farm, forest or ocean to production and product, our primary sector breeds champions. These leaders need optimum science, technology and consumer insights to create the best they can. Our processors then take this produce and diligently prepare it for the world stage. Global consumers who understand value, demand the absolute best in taste and experience. It’s our job to ensure our rural sector receives a return that matches their champion efforts.
Telling heartland stories is our specialist territory. There’s a fine line between missing it and getting it bang on because rural folk can be unforgiving. Our depth of understanding and insight into the rural sector along with knowledge of the subtle nuances means we get it. It’s our direct line of sight from paddock to plate that allows us to craft each tale and tell it to the world in a compelling way. So let’s tell your story.